Matthew Stublefield: Product Management Consultant

Several years leading product and engineering at CoinDesk, the largest crypto news publication. Work ranged from a full-site replatform to revitalizing price pages that once drove the majority of traffic – balancing editorial needs, ad revenue, audience growth, and technical debt.

Seven years deep in the Atlassian ecosystem – designing certification programs, building training products, hosting a podcast, and running large-scale enterprise implementations of Jira, Confluence, and related tools. All at Adaptavist, the largest Atlassian services provider and one of the oldest Atlassian partners.

Large organizations bring large problems. These projects involved stepping into complex, high-stakes situations and delivering results on a timeline – from agile transformation at a 120,000-person firm to rescuing a stalled 80-person team.

Years in university IT managing everything from ERP implementations to computer fleets. This is where I learned that good product thinking applies to internal tools and infrastructure just as much as customer-facing products.

Hands-on work helping small businesses grow through better tools, clearer processes, and practical technology decisions.